Editorial Guidelines

LaPerl is a fashion editorial site for women who want outfit ideas with context: seasonal dressing, occasion looks, quiet luxury, and styling logic you can actually use. These guidelines explain how we research, write, update, and stand behind what we publish. If you believe we missed our standards, email contact@laperl.net or use our contact page.

What we cover

Our strongest editorial areas include seasonal outfit guides, work and occasion dressing, color and styling explainers, and trend reads with enough analysis to adapt an idea to your own wardrobe. We aim for articles that help readers understand why a look works, not empty inspiration lists.

We do not publish celebrity gossip, pure shopping hauls with no styling logic, keyword-only pages written for search engines alone, or image galleries made mostly of third-party photos with little original writing. See About Us for who writes here and what to expect on the site.

Accuracy and quality

Articles are written and edited by our in-house authors, who work on fashion editorial, styling, and wardrobe decisions readers actually face. Each piece is researched, drafted, and reviewed before publication. We check claims that matter to the reader, trim vague filler, and prefer clear sourcing when facts are easy to verify.

When new information changes a story, we update the article or publish a clear correction at the bottom with a date. We do not silently edit published posts. We review evergreen work on a rolling basis (at least every three months where practical) for timeliness and usefulness. If you spot an error, tell us. We will verify and correct when appropriate.

People and brands named in our work may request context or a reply. We take those messages seriously, especially when fairness is at stake.

Editorial independence

Editorial decisions belong to LaPerl’s writers and editors, not to advertisers or commercial partners. We do not accept payment to praise a product, brand, or look we would not otherwise recommend. If we mention a product, the assessment reflects our editorial judgment.

We sometimes use affiliate links where relevant. Those links do not control what we publish or how we present outfit ideas in an article. Affiliate links appear only where they add context, with neutral wording. Purchases through those links may earn a commission at no extra cost to the reader.

Original work and attribution

We expect original text and honest attribution. Plagiarism is not allowed. When we rely on another publication’s reporting, we credit and link to the source when possible.

Pinterest and similar platforms are sources of visual inspiration, not finished editorial on their own. We do not treat scraped or bulk-imported image boards as complete articles. Images should support the writing: proportion, color, fabric, and how to wear an idea in real life.

Human-led publishing

LaPerl is built for readers who want thoughtful human voices, not generic auto-generated pages. Our named authors (Lea Parmentier and Vera Solis) stand behind the work that carries their bylines. Automated text published without meaningful human review does not belong on this site.

Who operates LaPerl

Day to day, what you read on LaPerl comes from Lea and Vera’s editorial work. Behind the scenes, the site is operated by Lighthouse Retail Media (see our Legal Notice and Privacy Policy). Other websites run by the same company maintain their own editorial teams. Coverage here is chosen only when it serves LaPerl readers.

Get in touch

We welcome corrections, story ideas, and feedback. Reach us at contact@laperl.net or through our Contact page. We also accept pitches from writers with genuine fashion expertise; submitted pieces go through the same editorial review as in-house content. Your input helps us keep LaPerl accurate, useful, and worth returning to.